UGC creator · Buffalo, NY

Scroll-stopping
content,
made to convert.

Hi, I'm Maï. I make beauty, food and lifestyle videos that people actually watch: 18M+ views across TikTok, YouTube and Instagram. I film in English, and in French too if you need it. I also have a Master's in Business Analytics, so I keep an eye on what sells.

See the ad library Start a project →
4M views on one organic video
beautyfoodlifestyle
wait for it 👀

The ad library

Pick a format. Press play.

Every video has its format, niche and brand on it, plus a quick note on the hook. Tap one to watch it with sound.

How I label things: Brand collab means I worked with the brand. Organic means I bought or picked the product myself and nobody paid me. Featured means the brand shows up in the video. Own content has no brand in it at all. Want the full-quality files? Just ask.

Brand collaborations

Some of the brands I've worked with.

Names, not logos. You won't see Fishwife or rhode here: nobody paid me for those videos, so I label them organic.

VIDEO

rhode TikTok
Nov 1, 2025

Case study · Organic · unsolicited · not sponsored

One honest ask.
4 million views.

“could you please send me a new peptide tint? I'm out”

Nobody sent me anything and nobody paid me. I'd run out of my peptide tint, so I asked @rhodeskin for a new one, like any customer would. More than half the people who saw it watched until the very end.

Views
4M
Watched to the end
55%
Avg. watch time
9.07s
Likes
161K
Comments
2,701
Shares
658
New followers
1.1K

Why work with me

What you get when you book me.

  1. 01

    Hooks I actually plan

    I have a Master's in Business Analytics and I'm working on an MBA in Marketing. So yes, I look at retention before I edit, not only at how pretty the shot is.

  2. 02

    I film and edit it all

    I'm comfortable on camera (I've done modeling) and I do my own editing and captions.

  3. 03

    Beauty, food and lifestyle

    Body care, recipes, hotel stays, spa days, a dinner out. Tech is next on my list.

  4. 04

    Easy to work with

    I'm flexible and I keep you in the loop. Need me on location? I'll travel.

  5. 05

    A French version, if you want one

    I speak English and French. If you also sell to French speakers, I can film a French take while we're already shooting.

How I build a video

Hook. Story. Call to action.

I plan every edit around the moments where people decide to keep watching or keep scrolling.

FIRST 2 SEC

1 Hook

You only get a second or two. I open with a question, a problem or the payoff. This one starts with “What is the science behind getting ready before going out on vacation?”

STORY

2 Story

Then I show the product doing its thing in real life, and I talk about it the way I'd tell a friend.

CTA

3 Call to action

I end on one clear next step that fits your goal. Once it's posted, I look at the numbers and keep what worked.

What I make

Content for your ads, your feed or mine.

UGC videos

Videos for your own channels and ads. One video, a package, or a monthly retainer.

Creator posts

I post it on my channels: TikTok, Instagram Reels or YouTube Shorts. Or go for the bundle (TikTok + Reel + Story).

French versions

Want a French take too? I can film it during the same shoot.

Photo

Lifestyle and product photos to go with your videos.

Usage rights add-on

Want to run my videos as ads? Paid usage (30 or 90 days), whitelisting and Spark Ads are available for an added fee.

Campaigns & brand trips

Got a launch or a trip coming up? I'm happy to travel for it.

Rates depend on scope, deliverables and usage. I'm happy to share my media kit and a custom quote based on your campaign and budget.

Portrait of Maï Estelle in warm light Maï on a bridge in Paris with the Eiffel Tower behind her

My story

From Côte d'Ivoire to Buffalo.

Hi, I'm Maï (it's pronounced “My-Yee”). I'm originally from Côte d'Ivoire, and these days I film from Buffalo, New York.

I'm a storyteller at heart, but I'm also a numbers person. I have a Master's in Business Analytics and I'm working on an MBA in Marketing. I've spent the last 4 years growing my audiences, and I love turning products and everyday moments into videos that feel natural and still perform.

I speak English and French, so if you ever need a French version, it's easy.

À très vite,
Maï

  • Côte d'Ivoire to Buffalo, NY
  • English & français
  • MS Business Analytics
  • MBA Marketing (in progress)
  • On-camera & modeling
  • Editor

Audience & analytics

The numbers behind the content.

Want screenshots or the full analytics? Just ask.

TikTok @maiestelle

11K followers

  • 11.8M video views (12 mo)
  • 72% women · 27% men
  • 467.5K likes · 24.4K shares (12 mo)
  • 76.4% of views from For You

Instagram @maiestelle_

8.7K followers

  • 689K+ views (last 90 days)
  • 244K views (last 30 days)
  • 88% of views from non-followers
  • 51% women

YouTube @maiestelle

11.4K subscribers

  • 6M+ total views (all time)
  • 216 videos
  • Shorts and cross-posts available

Second Instagram: @estell_taste.

Let's work together · On travaille ensemble ?

Tell me what
you're launching.

Send me your brand, the product, what you need, your timeline and how you'd like to use the videos. I'll get back to you with ideas and a custom quote.

maikonate132@gmail.com

Rates depend on scope, deliverables and usage. I'm happy to share my media kit and a custom quote based on your campaign and budget.